Product

High precision customer market segmentation

Develop market segments that align with specific customer profiles and purchasing patterns

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Challenge

Marketing strategies are never a one size fits all

Understanding the specific needs and characteristics of different market segments is crucial for crafting effective strategies. Traditional segmentation often relies on quantitative data, but integrating qualitative aspects like business descriptions, website content, and industry news can significantly refine this process, leading to more personalized and effective marketing approaches.

Solution

Customer segmentation with OmniAI

OmniAI give you tools to incorporate qualitative data into your marketing strategies. Take valuable information like business descriptions, website content, and industry trends to determine the most suitable marketing channels and strategies for each segment. It allows marketers to move beyond basic demographic data, enabling more nuanced and targeted marketing efforts.

    Define your schema

    The schema for this use case focuses on extracting and categorizing qualitative information from business leads, forming a basis for advanced segmentation and personalized marketing strategy development.
    1marketing_channel_recommendation:
    2 description: "Suggested marketing channels based on the analyzed data."
    3 options:
    4 - "EMAIL"
    5 - "SOCIAL_MEDIA"
    6 - "WEBINARS"
    7 - "DIRECT_MAIL"
    8 type: "String"
    9
    10strategy_focus:
    11 description: "Recommended focus areas for marketing strategy."
    12 options:
    13 - "PRODUCT_AWARENESS"
    14 - "BRAND_BUILDING"
    15 - "LEAD_GENERATION"
    16 - "CUSTOMER_RETENTION"
    17 type: "String"
    Transform data image

    Transform your data

    Using the schema, OmniAI processes the data from leads to segment them based on their unique characteristics. This involves analyzing their business activities, online presence, and geographical context to tailor marketing channel recommendations and strategy focuses.

    Insights

    Finding the right channel for the right lead

    OmniAI's customer segmentation tools enable marketers to identify the most effective marketing channels and strategies for different segments. This approach allows for more personalized marketing, increasing the likelihood of engagement and conversion. Marketers can now approach their leads with strategies that resonate with each segment's specific needs and preferences, leading to more efficient marketing efforts and better ROI.

    Product resources

    See how OmniAI helps different use cases in product.

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    Customer market segmentation

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